Organizations and people bucketed themselves into project terms. Project Leads. Project Managers. The list goes on for a while. The result of this is two-fold:
- Good people and work were cultivated and nurtured into amazing experiences and teams built
- It became a slush bucket of all different kinds of people and work; watering down #1 and making it really hard to find quality and trust what you are seeing is what to believe
We are now in the age of Product. The work is largely the same. The people are largely the same. Are we just leaving Project because we ripped it of all its resources and needed to find another home? Yes. Don’t be fooled by the uptick in marketing product [teams] over project [teams]. There are good and bad Product people. There is good and bad Product work. Product Management specifically is a discipline that requires skills, leadership, and forward thinking, but its use in the marketplace is as diluted as Project has been for a long time.
However what is important is the intent, the intent to have everyone understand that to build amazing experiences takes time, focus, and a high amount of rigor between all the people involved.